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WinZO collaborates with upcoming Ranveer Singh 83 film
Posted on December 20, 2021
- WinZO, India’s largest vernacular game technology company, has announced its collaboration with Ranveer Singh’s upcoming Bollywood film ’83’.
- Resonating with the common values of competition, performance and victory, the film has chosen to collaborate with WinZO as an official brand partner.
- As an interactive entertainment brand, WinZO is focused on celebrating the competition between more than 65 million registered users, allowing them to experience the thrill of small but powerful winning moments in their daily lives.
Bombay : India’s largest vernacular game technology company, WinZO has announced its collaboration with Ranveer Singh’s upcoming Bollywood film ’83’. Produced by Deepika Padukone, Sajid Nadiadwala, Reliance Entertainment and Phantom Films, the film features key Bollywood actors Ranveer Singh, Deepika Padukone and Pankaj Tripathi, among others. Resonating with the shared values of competition, performance and victory, the film has chosen to collaborate with WinZO as an official brand partner and will help bring together billions of Indians from across the country to experience the thrill and the excitement of winning.
The film depicts the inspiring roller coaster ride of the Indian team, considered an underdog in the 1983 Cricket World Cup tournament, fiercely competing and ending up beating the top teams to win the coveted cup. The idea of winning at Lord’s in 1983 is still fresh in the minds of all Indians and cricketer enthusiasts across the country. This victory played a central role in shaping the cricket landscape in the country. Similar to 83’s kick of win, users can experience the same excitement and thrill of winning playing over 100 games in over 6 engaging formats offered by WinZO.
As an interactive entertainment brand, WinZO is focused on celebrating the competition between more than 65 million registered users, allowing them to experience the thrill of small but powerful winning moments in their daily lives. The collaboration will see WinZO launch a nationwide co-branded multimodal TV commercial featuring Bollywood superstar Ranveer Singh.
The TVC will be presented on platforms such as TV, OTT, Digital and social media, where the actor guides the audience to feel the pleasure of winning by playing over 100 games available on the WinZO platform. To celebrate this association, WinZO is offering its users a golden chance to meet Ranveer Singh and other cast members. Users will also have the chance to win free movie tickets and memorabilia such as signed cricket bats and jerseys.
Speaking on the occasion, Saumya Singh Rathore, co-founder of WinZO said, “We are delighted to be associated with the film 83. The historic victory at Lord’s is a day that changed the minds and temperament of an entire nation. This reinforced the conviction to compete with the best in the world and to emerge victorious, even with limited resources. This mindset is synonymous with what we, as a company, want to promote to our users: the winning spirit. As leaders in this field, we consider this collaboration with the Ranveer Singh Power Plant to be appropriate. “
Sameer Chopra, Marketing Manager, Reliance Entertainment added: “With this collaboration, we intend to reach all young cinephiles and game enthusiasts. We thank the WinZO team for giving us this platform and the opportunity to collaborate. The WinZO Association will make this celebration all the more special and awe-inspiring by giving Indians another chance to remember and experience this remarkable victory.
As part of boosting the visibility of its brand, WinZO also recently signed major sponsorships for two major teams in the Vivo Pro Kabaddi League (PKL), the Bengal Warriors and the Gujarat Giants, as well as an associated sponsorship for Patna. Pirates. The company has aggressively invested in helping the gaming technology ecosystem by supporting and engaging with game developers, studios, gamers, game streamers and talent, among others.