24/7 with Business Growth Coach, Jereshia Hawk

We’ve often heard from founders that running a business can be a 24-hour experience. Still, many of us have been decrying the hustle culture for our own balance lately. As women who wear multiple hats, how we spend each moment of the day matters.

Time is precious to Black women, but we often forget that the time we spend outside of building our empires is just as important. In this series from ESSENCE.com, learn how some of your favorite entrepreneurs and executives spend their free time refueling, refocusing, and remembering their North Stars.

Meet Jereshia Hawk, Business Growth Coach, San Diego, March 31

A Detroit native, she always knew her calling was to help others, and today she has helped hundreds of founders grow their businesses through her online group and individual coaching program. Using the possibilities of the internet, social media and other marketing tools, Jereshia Hawk spends her day working virtually with her clients and creating content around her marketing know-how 29k Instagram the following. “I’m also always working on customer success and refining our program’s curriculum, improving customer touchpoints and obsessing over our customers to ensure we deliver what we promised the customer when they signed up,” she explained.

A former engineer, she has turned her marketing know-how into specializing in high ticket sales, permission-based sales and premium offerings. Now her coaching business has reached $1.4 million in revenue and as her business grows so do the responsibilities she has. “I’m on a journey to become the leader my company needs to move beyond the solopreneur I’ve always been,” Hawk said. “Now my shift is about how I coach my team to support the clients and this leadership transition.” She now has three program coaches who were former clients and their program participants. Hawk spoke to us about this new season of leveling up and hiring staff while maintaining her off-duty routine.

Clear your energy to start the day.

One thing that helps Hawk get her day started is focusing on her energy, and she does that by finding ways to clear it. Hawk started noticing her energy and when she was feeling high and low by tracking her with a calendar. “I started noticing patterns that my energy was usually draining about three weeks into the month and I needed some level of rest,” Hawk said.

One way to do this is to add activities to their mornings. “How can I release any anxiety and free energy before I start my day so that I don’t unintentionally transfer this baggage to my team or clients? That’s a priority,” she said. She mixes up her mornings every day, but she integrates journaling, walking, reading and, ironically, using social media to mindlessly scroll through her feeds. “I scroll through social media because for me it’s something that usually stimulates my creativity. I’ll see something that will give me perspective and then post something on social media,” she explained.

She plans her time off for the whole year.

As Hawk prepares her business goals for the calendar year, she prioritizes her free time first. “When I’m planning for the following year, I get a giant black pen, print out a calendar, and black out any dates I’m going to take off before planning anything for the business,” Hawk said. She makes sure she designs her business around the lifestyle she wants to have. She has been organizing her time this way for the past three years, making sure she doesn’t attend meetings on Mondays and Fridays. If there is a fifth week in a month, Hawk takes it off. “I build in a year-round recovery rhythm rather than waiting until December to take a vacation,” she said. She compares the constant work of CEOs and business owners to athletes who get long breaks after their season. Hawk believes entrepreneurs need to plan for long hours recovery. “I no longer want to see vacation as a way to escape from my life. I want to see how I can organize my week so that I’m not completely exhausted at the weekend,” she said.

It’s important to check yourself in as a business owner

“I’ll have a weekly meeting with myself just like a manager might have a weekly meeting with their individual employee,” she said. She uses these self-check-ins as her “me time” as a business owner to review her own performance. She learned this technique from Ray Dalio’s “Principles” book series from an American investor. Hawk began documenting her thoughts on the following questions:

What is a lesson I’m learning?

What is an insight that I have?

What is a fear that I overcome?

What am I struggling with?

“I think it’s really important how I come back into myself,” she explained.

Wellness retreats are her favorite getaways.

Hawk loves to travel with her friends, her husband and herself, and is a fan of weekend getaways and short trips. However, she does have an affinity for week-long experiences at wellness resorts. “I really like high-end wellness resorts because I don’t have to make decisions. You just go and they take care of you,” Hawk explained. Mii Amo, a destination spa in Sedona, Arizona, is her preferred retreat. Nevertheless, she is looking forward to her upcoming retreat to the Golden Door Resort & Spa in California.

She believes in switching off.

As someone who spends a lot of time creating social media content and engaging on Pages during the weekdays, it might come as a surprise to know that Hawk logs off on the weekends. “On the weekends I do social media cleans where I let my phone die on Friday and I don’t even charge it,” she said. Hawk goes completely off the grid and spends her time on the couch catching up on shows or exploring San Diego with her husband. During the week she puts away her work cell phone and switches to her private cell phone in the evening to separate their worlds.

Why is free time important?

“I have to separate my identity from the work I do in the world and who I am in the world,” Hawk said. Through therapy, Hawk has learned the importance of just being and that it’s not always about what she does. Working on it has helped her prioritize rest and recovery. “I feel like I’m discovering myself for the first time after unlearning a lot of the conditioning that was put on me or that I unintentionally put on myself,” she shared. She calls this stage in her life “dating” and enjoys the time she devotes to pouring into herself outside of work. “I’m at a time of allowing myself the childhood I wished I had growing up. It’s one of the best gifts I’ve ever given myself,” she shared emotionally.

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